Instagram is now testing a new feature that will assist marketers in finding pertinent user-generated content (UGC) within the app that they can then publish as examples to better advertise their products in-stream.
In order to further entice potential buyers, Instagram is now urging certain shop managers to “add user-generated content” to their product listings, as you can see in this example posted by Yolande Haynes on LinkedIn.
When you choose to follow the prompt, Instagram’s system will show you the Instagram posts where your company has been mentioned. You can then link these posts to your product listings.
“When a user tags a brand in a post, that brand will have the ability to request permission to feature their products in that post. Users that tag your business will likely appreciate that your brand would like to feature its products in their content. It will also allow their content to surface on brand-owned spaces, such as the product’s PDP or your shop on Instagram.”
Businesses can request direct tagging in any post where they are mentioned, with the exception of private accounts, posts with numerous goods that have been tagged, and posts where the user has disabled permission requests.
It might be a simple way to increase the amount of UGC you source and boost your brand’s visibility on the platform. And for companies that see a lot of tags, it might be an important consideration for your marketing initiatives.
UGC may significantly affect consumer behaviour because consumers are more likely to believe the opinions of others than they are to believe the messages of well-executed advertising efforts. Additionally, given the prevalence of online fraud and deceptive advertising, it serves an even more beneficial function by fostering legitimacy and trust in another manner.
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The new prompts are only appearing for a restricted group of company account administrators on Instagram, so it could be worthwhile to investigate.
“Be yourself; everyone else is already taken”
Oscar Wilde
